Digital Influence: A Practical Guide to the 7 Levers of Persuasion
Learn how to apply Cialdini’s 7 levers of persuasion in modern marketing with a practical, ethical, and effective approach. Read the full guide.
Portfolio
Helping startups, e-commerce brands, and digital products acquire users, lower customer acquisition cost, and scale revenue through omnichannel performance advertising and full-funnel growth strategies.
Ready to build a scalable acquisition engine for your business?Let’s talk.
Hi, I’m Giorgia, a Growth & Performance Marketing Manager with over 7 years of experience helping startups, e-commerce brands, and Web3/tech products scale. I combine full-funnel strategy with a data-driven media buying approach across Meta, Google, and TikTok to lower CAC, improve ROAS, and optimize conversion funnels.
My focus goes beyond vanity metrics and isolated campaigns. I design scalable user acquisition systems, execute systematic A/B testing, and build retention strategies that turn traffic into measurable business outcomes and sustainable revenue growth.
Based in Italy, working globally. Remote-first, data-obsessed, and always focused on bottom-line impact.
I design and execute data-driven growth frameworks that combine omnichannel performance marketing, conversion rate optimization, and community acquisition into scalable revenue engines.
Strategic focus
Full-funnel growth & go-to-market strategy
User acquisition & CAC optimization
Omnichannel performance ADV strategy
Conversion rate optimization (CRO) & funnel design
Web3, tech & niche community growth
Strategic co-marketing & ecosystem partnerships
Execution support
Paid ads management (Meta, Google, TikTok, X)
Analytics setup, tracking & GA4 reporting
A/B testing (copy, creatives, landing pages)
Community management (Discord, Telegram, X)
SEO architecture & technical content direction
Campaign optimization & ROAS scaling
I've had the pleasure of working with Giorgia for over four years, and she remains one of the most knowledgeable and talented professionals I know. Her expertise in social media, community building, and leading Web3 projects is outstanding. Giorgia excels at turning complex ideas into actionable strategies and consistently brings innovation, clarity, and impact to everything she does. She's not only a strategic thinker and results-driven leader but also a supportive and resourceful team player. I highly recommend her to any organization looking to thrive in the digital space.
Have a specific question? Send me an email and I’ll get back to you within 24 hours.
Let’s audit your current growth funnels, identify drop-offs, and build a high-ROI acquisition strategy for your business.
Learn how to apply Cialdini’s 7 levers of persuasion in modern marketing with a practical, ethical, and effective approach. Read the full guide.
Discover how to scale ad campaigns across Meta, Google, and TikTok using a strategy built on unit economics, creative-led targeting, funnel optimisation, and CRO.
Discover the truth about growth vs. performance marketing. Learn how to build a scalable, data-driven strategy centered on unit economics, retention, and real ROAS.